Gareth Chubb

"Love him or hate him… that's Gareth."

That's probably the most honest way to start.

If you've ever worked with him, you'll know exactly what I mean.

One minute he's pitching an idea involving crazy polar bears in Speedos or jumping out of planes. The next, he's quietly crafting a single line of copy that changes the way people think. That's Gareth. Equal parts wild imagination and strategic thinking.

People often see the ideas. What they don't always see is the obsession behind them. His real talent has never been making things look good. It's understanding people. He believes the job isn't to create adverts. It's to get inside people's minds. To make them stop. Think. Feel. Laugh. Cry. Question. Smile. Get angry. Be inspired. Every image, every word, every film, every campaign has one purpose: create a reaction.

Every image, every word, every film, every campaign reflected his belief that creativity should create a reaction

He's spent his career working with global blue-chip companies, constantly learning, constantly pushing himself, always saying, "We can make this better." He never believed he'd arrived. He believed there was always another idea, another insight, another way to connect with people.

My philosophy is simple, creativity can change the way people think.

Because to Gareth, reaction is everything.