Helen Richards

Helen has extensive experience across agency leadership, brand management and product marketing, having worked throughout her career with both B2B and B2C organisations. Before moving into senior agency leadership, she held client-side roles as a Brand Manager for a well-established household consumer brand and as a Product Marketing Manager, giving her a valuable understanding of the commercial pressures, internal stakeholder expectations and practical challenges faced by marketing teams.

Today, Helen leads integrated brand, marketing and communications programmes for organisations operating across construction, manufacturing, healthcare, professional services, technology and consumer markets. Her experience encompasses brand strategy, product launches, campaign development, digital communications, websites, content, film and sales enablement.

She is particularly skilled at identifying the commercial opportunity within a product or proposition and translating complex or technical information into clear, engaging communications that connect with the right audiences.

As Joint Managing Director, Helen plays a central role in CR.studio’s strategic direction, commercial growth, client relationships and service delivery. She has helped establish the agency as a trusted partner to organisations seeking strategic thinking, creative excellence and dependable implementation.

Helen is proud to lead an experienced team that becomes a genuine extension of its clients’ businesses, delivering purposeful, integrated work that strengthens brands, supports growth and creates measurable commercial value.