100 Year Celebration

Campaign - Atradius

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

Celebrating 100 years of innovation demanded more than a corporate anniversary film. Atradius wanted to honour a century of trust, resilience and global growth through a story that reflected both its heritage and its future. Using a seamless blend of CGI, AI-assisted production, live action, green screen and motion graphics, we created a cinematic journey through time that brings the company's remarkable evolution to life.

Deeper Dive

The challenge was to tell the story of a century without feeling like a history lesson.

Our creative solution was to build a rich visual narrative that moves effortlessly between past and present, combining historical storytelling with modern production techniques. CGI recreated pivotal moments in global trade, AI-assisted imagery expanded what was possible within the project's timeframe, while live-action performances, green screen production and graphic overlays connected every chapter into one seamless experience.

Rather than relying on a single production technique, we used each medium where it added the greatest creative value. Historical scenes transition into contemporary business environments, with layered motion graphics and visual effects reinforcing key milestones while maintaining a premium, cinematic aesthetic throughout.

The result is a powerful brand film that celebrates Atradius' legacy while looking confidently towards the future. More than an anniversary piece, it demonstrates how thoughtful storytelling and integrated production techniques can transform a century of history into an engaging, emotional narrative that resonates with employees, customers and global audiences alike.