Tooth Fairy

UI/UX - Royal Mint

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

The Tooth Fairy campaign brings childhood magic into the modern world for the Royal Mint. A premium 3D character transforms the loss of a first tooth into a memorable moment—combining imagination, craftsmanship, and trust to engage children while reassuring parents.

Deeper Dive

A fully realised 3D Tooth Fairy sits at the heart of the campaign, acting as a unifying brand device across statics, photography, film, packaging, and digital. The character-led world balances playful storytelling with premium execution, ensuring emotional appeal without compromising credibility.

Every touchpoint was designed as part of a single system: cinematic visuals create belief, copywriting speaks to both children and parents, and packaging elevates the product into a keepsake. From concept to web design, the campaign turns a fleeting ritual into a lasting experience - reframing the Royal Mint as a contemporary brand that creates wonder through craft and storytelling.