Public 360
Campaign - Tietovery
Market sectors
- Construction
- Finance
- Healthcare
- Manufacturing
- Education
- Consumer
Launching enterprise software requires more than explaining functionality. It requires people to quickly understand the value it creates, especially when communicating complex systems to busy public sector audiences.
Working with Tietoevry in Norway, CR developed an accelerated campaign approach for the launch of Public 360, a complex case and records management platform. With limited hands-on imagery available, the creative needed to move beyond traditional product visuals and find a more engaging way to communicate the platform’s benefits across more than one market.
Deeper Dive
Working with Tietoevry in Norway, CR developed an accelerated campaign approach for the launch of Public 360, a complex case and records management platform. With limited hands-on imagery available, the creative needed to move beyond traditional product visuals and find a more engaging way to communicate the platform’s benefits across more than one market.
We transformed the proposition into a clear, human-centred campaign that focused on the outcomes Public 360 enables: greater efficiency, stronger collaboration, improved transparency and more confident digital working. Through CGI, motion and carefully structured messaging, the campaign helped public sector organisations understand the real-world impact of digital transformation without relying solely on screenshots or functional demonstrations.
Rolled out in both Norwegian and English, the campaign provided Tietoevry with a flexible launch platform that could communicate consistently across audiences, while remaining clear, relevant and accessible in each language.
The campaign was developed to simplify a technically complex software proposition without losing the depth and credibility required by public sector audiences. Working with Tietoevry in Norway, CR created an accelerated campaign approach for the launch of Public 360, a case and records management platform designed to support more efficient, transparent and collaborative public sector working.
With limited hands-on imagery available, the creative needed to move beyond traditional product visuals and functional demonstrations. From strategy, scripting and storyboarding through to CGI, motion design, film production and bespoke music, every element was designed to translate abstract software capabilities into a clear, human-centred story.
Rather than focusing on technical specification alone, the campaign communicated the practical benefits of Public 360 in a way that felt relevant to users. Through thoughtful pacing, motion storytelling and sound, the film brought key product values to life, including seamless collaboration, automated workflows and a unified source of truth for case records. This helped show how the platform can make everyday work faster, clearer and more reliable for public sector organisations and the citizens they serve.
Supporting social content and digital snippets extended the campaign across multiple touchpoints, creating a consistent customer journey that reinforced collaboration, transparency and operational efficiency. Rolled out in both Norwegian and English, the campaign provided Tietoevry with a flexible launch platform that could communicate consistently across audiences while remaining clear, relevant and accessible in each language.
The result is a campaign that transforms a complex software proposition into an engaging and accessible story, strengthening Tietoevry’s position as a trusted partner in digital transformation and better public services.
Related Projects
