Happy Holidays

Campaign - Atradius

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

Every year, we partner with Atradius to create a global holiday film that brings colleagues from around the world together. Blending creativity, music, and humour, each campaign celebrates the people behind the business while strengthening culture, connection, and a shared sense of belonging.

Deeper Dive

For several consecutive years, we have developed Atradius' annual global holiday campaign, transforming a traditional seasonal message into an eagerly anticipated company-wide event. Each film is built around a fresh creative concept that encourages participation from colleagues across multiple countries, placing employees at the heart of the story rather than relying on conventional corporate communications.

Every production combines live action, visual effects, music, and playful storytelling to create an experience that feels uplifting, inclusive, and genuinely entertaining. Teams from around the world become the stars of the campaign, helping reinforce Atradius' culture while celebrating the diversity of its global workforce.

A recurring highlight is the appearance of the iconic red rapper, a hidden character that has become a much-loved tradition across the films. Employees actively look out for him each year, creating conversation and adding another layer of engagement beyond the initial viewing.

The result is more than a holiday greeting. It is an annual global tradition that strengthens employee engagement, unites international teams, and demonstrates how creativity can turn internal communications into something people genuinely look forward to watching and sharing.