Get a Rev on

Campaign - SA Brains

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

Get a Rev On reimagines one of Wales’ most iconic ales - Reverend James - for a new generation by placing it at the intersection of art, culture, and playful irreverence. Classic masterpieces like the Mona Lisa and Napoleon are reinterpreted in bold, humorous digital environments to disrupt category norms and give the brand a fresh cultural life online.

Deeper Dive

The campaign celebrates Rev James’ rich character and heritage while positioning it as a confident, contemporary choice for drinkers. Using AI-enhanced creative and cultural references, iconic historical figures and artworks are given a twist that echoes the beer’s bold flavour and personality - from Mona Lisa cracking a smile to figures reacting with comic delight at a sip.

Delivered primarily through Meta and wider digital channels, Get a Rev On invites engagement and shareability, leveraging recognisable cultural touchpoints to cut through social feeds. Rather than leaning solely on brewing history, the work focuses on reaction and relevance - marrying humour, art, and attitude to make Rev James feel unmistakably modern and unmistakably tasty.