Arcade Internal

Campaign - Atradius

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

Launching a new global software platform isn't just about introducing new functionality, it's about creating excitement, encouraging adoption and building confidence in change. Rather than focusing on features alone, the Arcade Is Now Live campaign transforms the software launch into a shared cultural moment, using movement, energy and human storytelling to inspire engagement and position Arcade as a platform that brings Atradius teams together worldwide.

Deeper Dive

The campaign was created to encourage employee engagement and adoption during the global rollout of Atradius' new software platform. Rather than communicating functionality through traditional product messaging, the creative focused on the emotion of change, capturing the excitement, momentum and sense of possibility that comes with a new beginning.

From concept through to production, the campaign combined choreography, live action, CGI and motion graphics to create an energetic launch film that brought the platform to life in a memorable way.

Supporting a global audience of more than 7,000 employees, the campaign transformed a software rollout into a shared internal experience, strengthening engagement, encouraging ownership and reinforcing Arcade as more than a tool. It became a catalyst for collaboration across the business.