Oxygenator

Campaign - Invacare

Market sectors

Construction
Finance
Healthcare
Manufacturing
Education
Consumer

The Platinum 5NXG campaign brings clarity, confidence, and humanity to home oxygen therapy for Invacare. Designed to communicate reliability and care, the work uses cinematic CGI storytelling, original music, and live-action film to present the product as both clinically robust and reassuringly human - supporting patients without complicating their lives.

Deeper Dive

We delivered the campaign end to end, leading concept, storytelling, and full production across film, CGI, music composition, photography, and content rollout. CGI was used to visualise internal performance and airflow - making the unseen benefits of the Platinum 5NXG easy to understand - while live-action footage grounded the story in real-world use, comfort, and everyday environments.

Original music and pacing were carefully crafted to reinforce calm, dependability, and trust, aligning with the needs of patients and caregivers alike. Supporting assets, including brochures and social content, extended the narrative across touchpoints - ensuring consistency, clarity, and accessibility wherever the product appeared.

Rather than focusing solely on specifications, the campaign tells a story of dependable support and thoughtful design. By combining technical precision with emotive storytelling, the work positions the Platinum 5NXG as a modern oxygen solution built around people - quietly powerful, easy to live with, and designed to deliver confidence every day.